Campaign idea: Yasmin took on three distance races
Yasmin and two friends signed up for three distance races across two countries after a shock heart diagnosis at 23.
This story
After an accidental sign-up to a full marathon, three friends decided to tackle the Shoreditch Half Marathon, Copenhagen Marathon and Hackney Half Marathon in close succession. The challenge followed one member being diagnosed with mitral valve regurgitation at 23 despite feeling healthy. They are raising money and awareness for Cardiac Risk in the Young to support cardiac screening and research.
What your brand could do
Kit out Yasmin and her friends for all three races and cover their travel to Copenhagen.
The charity
- Charity: Cardiac Risk In The Young
- Registration number: 1050845
- Based in: Leatherhead, England