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Campaign idea: Will is raising funds for crisis care

Will works in NHS acute mental health, but years ago he was the one relying on support services to survive.

This story

Working in NHS acute mental health, Will sees how local charities step in to provide beds, phones, and listening services when NHS resources are stretched. A few years ago, Will called those same services himself when he was struggling and credits them with keeping him going. Now he is raising funds to help make sure others facing mental health crises have someone to turn to.

What your brand could do

Kit out Will for his whole walk through Bradford. Fuel him from the first step to the finish line.

Where it happens

Bradford

The charity

https://www.mindinbradford.org.uk/

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