Campaign idea: Wayne is taking on Sober October
Wayne is giving up alcohol for the whole of October in memory of his mam, raising money for the hospice that cared for her.
This story
Wayne lost his mam, which was one of the hardest things he has ever faced. St Oswald's Hospice cared for her during the final part of her life, giving his family support, comfort and dignity. He is now taking on Sober October to give back to the hospice in her memory.
What your brand could do
Keep Wayne stocked with great food and drinks for his alcohol-free month. Host a celebration dinner when October is done.
The charity
- Charity: St Oswald's Hospice Limited
- Registration number: 503386
- Based in: North East