Campaign idea: Wayne is walking Britain's coastline
Wayne spent years trapped in addiction. Now he is preparing to walk 4,500 miles around the coastline of Britain.
This story
For years, Wayne struggled with addiction and felt trapped in a routine with no hope. Support from Turning Point helped him find a way forward. In 2027, he plans to walk the entire 4,500-mile British coastline from Plymouth to Plymouth to raise money for others facing addiction.
What your brand could do
Kit out Wayne for his entire 4,500-mile walk around Britain, from his training in Plymouth to the celebration at the finish line.
Where it happens
Plymouth
The charity
- Charity: Turning Point
- Registration number: 234887
- Based in: London, England