Campaign idea: Wayne reconnected with his daughter
After decades on and off the streets, Wayne finally has his own front door and has reconnected with his family.
This story
Wayne was homeless on and off from age fifteen, struggling with mental health issues alongside alcohol and heroin dependency. After moving into his own flat through a supported housing project in Cardiff, he began tackling his addictions and adjusting to living independently. He has since reconnected with his daughter after twenty years apart and is building relationships with his four grandchildren.
What your brand could do
Kit out Wayne's flat with everything he needs to settle into independent life and host visits with his daughter and grandchildren.
Where it happens
Cardiff
The charity
- Charity: The Salvation Army Social Work Trust
- Registration number: 215174
- Based in: London, England