Campaign idea: Vikki watched baby Tamzin heal
Vikki was terrified when boiling tea scalded her baby, but quick first aid helped her daughter heal.
This story
When ten-month-old Tamzin grabbed a freshly poured cup of tea from a chair, it spilled over her arm and chest. Her father immediately ran cold water over the burns, and paramedics arrived within four minutes to take her to hospital. Tamzin was treated with cling film and bandages, and after six weeks her burns were healing well.
What your brand could do
Host the sit-down with Vikki in a welcoming space. Cover travel so the family can be there together.
Where it happens
UK
The charity
- Charity: The British Red Cross Society
- Registration number: 220949
- Based in: London, England