Campaign idea: VIE Velo gets blind cyclists riding
VIE Velo pairs blind and partially sighted cyclists with front-seat pilots to explore routes across Edinburgh and beyond on tandems.
This story
The group began in 2018 after a conversation in a charity cafe and grew to around 15 tandem bikes. Sighted pilots steer and control the gears at the front, while blind or partially sighted stokers pedal and indicate from the back. They ride fortnightly across Edinburgh and nearby areas, pairing up for different route lengths and stopping for cake and chat.
What your brand could do
Kit out the pilots and stokers with cycling gear and treat the group at cafe stops along their Edinburgh routes.
Where it happens
Edinburgh
The charity
- Charity: RNIB CHARITY
- Registration number: 1156629
- Based in: London, England