Campaign idea: Victor is running a half marathon
After surviving being hit by a coach, Victor is taking on a half marathon for the air ambulance team that saved his life.
This story
In June 2025, Victor was run over by a coach while out on a jog and went into cardiac arrest. An air ambulance landed in London to stabilise him before he spent four weeks in a coma, losing his left eye and most of his sight. He set out to run the London Landmarks Half Marathon with a guide to raise money for the service.
What your brand could do
Kit out Victor and his guide for training and race day. Host a celebration at the finish line for everyone who backed his recovery.
Where it happens
London
The charity
- Charity: London's Air Ambulance Limited
- Registration number: 801013
- Based in: London