Campaign idea: Tony runs a charity shop
Tony was sleeping in his car after losing his mother and his home. Today, he runs a charity bric-a-brac shop.
This story
After caring for his mother until she died, Tony had to sell their house to clear debts and ended up sleeping in his car at sixty. A local charity put him in touch with Emmaus Village Carlton, where he was immediately offered a place to live. Following a triple heart bypass, he now volunteers three days a week sorting donated vinyl and running the shop.
What your brand could do
Kit out the shop with display racks and storage to help Tony sort and display the donated vinyl.
Where it happens
Carlton
The charity
- Charity: Emmaus Gloucestershire
- Registration number: 1067483
- Based in: Gloucestershire