Campaign idea: Tom put defibrillators in his village
Neighbours knocked on Tom's door for help while he was away. Now he maintains public defibrillators across his village.
This story
Tom spent more than 25 years in emergency care, including 13 years as an ambulance technician and 12 years as a volunteer responder. After camera alerts showed neighbours seeking help outside his home while he was away at work, he placed his own defibrillator in an outside cabinet for anyone to use. Since then, he has installed four more in the local area, looks after another for a local group, and teaches community CPR sessions.
What your brand could do
Provide the training kit for Tom's community CPR sessions and host the neighbours who come along to learn.
Where it happens
Chopwell
The charity
- Charity: Resuscitation Council (UK)
- Registration number: 1168914
- Based in: London, England