Campaign idea: Tom starts at dawn to manage his lungs
Tom was assessed for a transplant at nineteen. In his forties, he starts every morning at dawn to manage his lungs.
This story
Diagnosed with cystic fibrosis as a baby, Tom faced frequent hospital visits and was assessed for a transplant at nineteen. He turned his health around, though he later endured repeated lung bleeds in his late twenties. Now in his forties, he balances hours of daily nebulisers, medication, and physio while taking part in research into what causes chest infections.
What your brand could do
Provide the kit and equipment Tom needs for his daily physio. Fuel his early morning routine from start to finish.
Where it happens
Manchester
The charity
- Charity: Cystic Fibrosis Trust
- Registration number: 1079049
- Based in: London, England