Campaign idea: Toby is training as a football coach
Toby was out of school and getting into trouble on the railways, but now he is training to become a football coach.
This story
At 15, Toby had been out of school for nearly a year and was spending time with a group that drew him into trouble on the rail network. Regular sessions with a support worker from Railway Children helped him rebuild his confidence and sense of purpose. He secured a place at a pupil referral unit and is now studying for his GCSEs while preparing to start at a sports academy to qualify as a football coach.
What your brand could do
Kit Toby out with all the football equipment and training gear he needs as he starts at the sports academy.
Where it happens
UK
The charity
- Charity: The Railway Children
- Registration number: 1058991
- Based in: Crewe, England