Campaign idea: Tineka created her own card range
Tineka could never find greetings cards that reflected her life. Now her diverse designs are stocked in hundreds of stores.
This story
Tineka struggled for years to find occasion cards that reflected her friends, family and interracial relationship. After her husband bought an anniversary card with penguins because it was the only black and white couple he could find, she launched Huetribe. She designs cards using photographs of real couples and families, which are now stocked across hundreds of retail stores.
What your brand could do
Provide the studio space and equipment for Tineka's next photo shoot with real couples and families.
The charity
- Charity: Postal Heritage Trust
- Registration number: 1102360
- Based in: London, England