Campaign idea: Taylor takes on endurance challenges
After losing his brother Kirk to suicide, Taylor took on endurance challenges to rebuild his life and talk openly about mental health.
This story
In 2017, Taylor's brother Kirk, an army veteran who struggled with severe post-traumatic stress disorder and depression, died by suicide. Since losing his brother, Taylor has taken on events including marathons, the Three Peaks, and trekking the Great Wall of China to raise awareness and funds. Navigating his own mental health challenges along the way, Taylor continues campaigning to encourage others to speak openly and seek support.
What your brand could do
Kit out Taylor for his next endurance challenge. Cover his travel from the first training session to the finish line.
Where it happens
UK
The charity
- Charity: The Mental Health Foundation
- Registration number: 801130
- Based in: London, England