Campaign idea: Tash found escape at the cinema
Surgery for throat cancer took Tash's voice box. Cinema visits during recovery helped her feel like herself again.
This story
Tash had life-saving throat cancer surgery that removed her voice box, leaving her unable to speak and adapting to a new way of breathing. During a month in hospital, attending the on-site cinema gave her a break from being a patient and allowed her family to spend time together off the ward. She is now home and cancer-free, communicating with a whiteboard while working to find her voice.
What your brand could do
Host a special cinema screening for Tash and her family to celebrate her being cancer-free.
The charity
- Charity: Medicinema
- Registration number: 1058197
- Based in: London, England