Campaign idea: A mother found emergency relief
An unexpected car repair forced a mother to wash her family in washing-up liquid before emergency toiletries brought relief.
This story
After an expensive car repair pushed her family into debt, a mother prioritised feeding her children over her own health and fell into sickness and depression. Without money for basic hygiene items, the family washed themselves and their clothes in washing-up liquid and she became housebound during her period. A referral from her doctor to a foodbank provided essential toiletries, groceries and washing powder.
What your brand could do
Supply the family with essential toiletries, groceries and washing powder to help them get back on their feet.
The charity
- Charity: Suffolk Community Foundation
- Registration number: 1109453
- Based in: Ipswich, England