Campaign idea: A widower stepped back outside
A widower who could hardly leave his house began venturing back outside through weekly walks with a volunteer befriender.
This story
A volunteer was matched with a local man who was in deep mourning after his wife died a year earlier. During their first visit, he poured his heart out in tears and felt unsure about meeting again. After the volunteer checked in by message a week later, he suggested putting on his boots for a walk, and they now meet every week for coffee, brunch and walks.
What your brand could do
Cover their weekly coffee and brunch stops for the year ahead. Kit both of them out with walking gear for every season.
Where it happens
Scotland
The charity
- Charity: Strathcarron Hospice
- Based in: Forth Valley