Campaign idea: She walked an hour on Christmas Day
Facing hunger and homelessness in Glasgow, a woman walked an hour on Christmas Day just to share a meal with supportive people.
This story
While experiencing homelessness and hunger in Glasgow, she began visiting a local cafe twice a day for hot meals and company. She later joined a weekly women's group to share food, crafts, and activities with others. On Christmas Day, unable to afford holiday taxi fares, she walked an hour each way just to avoid spending the day alone.
What your brand could do
Provide food and craft materials for the weekly women's group sessions. Cover travel so she never has to make the long walk alone.
Where it happens
Glasgow
The charity
- Charity: Social Bite Fund
- Based in: Edinburgh