Campaign idea: Friends walk the Minster Way in 24 hours
A group of friends are walking the Minster Way in 24 hours to honour a friend and his father who died.
This story
Owen was killed in a road traffic accident in 2014 while serving in the Army, and his father, Ian, died in a crash two years later. Their friends have continued to fundraise in their memory for the Army Benevolent Fund. To mark ten years since Ian died, the group are walking the Minster Way in 24 hours.
What your brand could do
Kit out the group for their 24-hour walk along the Minster Way. Fuel them with food and hot drinks right through the night.
Where it happens
UK
The charity
- Charity: Army Benevolent Fund
- Registration number: 5026912