Campaign idea: Frankie and Cerys both live with myotonic…
Frankie and Cerys both live with myotonic dystrophy. Now three sisters are taking the stage together to open the Cambridge 10k.
This story
Frankie was diagnosed with myotonic dystrophy at age 12 in Fife after noticing she could not smile. Her younger sister Cerys later chose to undergo genetic testing and received a positive diagnosis as well. Now their older sister Coady and Cerys are running the Cambridge 10k, with all three sisters officially opening the event.
What your brand could do
Kit out the sisters for race day. Host a celebration for all three of them at the finish line.
Where it happens
Cambridge
The charity
- Charity: Muscular Dystrophy UK
- Registration number: 205395
- Based in: London, England