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Campaign idea: James is running a marathon

Rosalie and her father James dreaded bleak hospital stays until an on-site cinema transformed their recovery.

This story

Rosalie and her father James share a condition that requires regular operations and hospital stays. During Rosalie's surgery recovery, visiting the hospital's cinema helped distract her from the ward and lifted her spirits. Feeling the difference it made to their family, James is now preparing to run a marathon to raise money for the service.

What your brand could do

Power James through his marathon journey, from training to race day. Host a celebration screening at the hospital cinema when he finishes.

The charity

https://www.medicinema.org.uk/

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