Campaign idea: Rugby teammates cycle for 24 hours
Rugby teammates in Sleaford are taking on a continuous 24-hour cycling challenge to remember their friend Will.
This story
Will was a much-loved former player and friend at a rugby club in Sleaford before he died in a motor accident. Members of the first team squad are taking turns across four stationary bikes to keep them moving continuously for 24 hours. They aim to ride at least 2,400 kilometres to raise money for the local air ambulance service.
What your brand could do
Fuel the squad with food and drinks across the full 24 hours. Host a recovery celebration when the riding is done.
Where it happens
Sleaford
The charity
- Charity: Lincolnshire and Nottinghamshire Air Ambulance Charity
- Registration number: 1017501
- Based in: Lincoln, England