Campaign idea: A teenager holds his family together
A teenage carer in Northern Ireland traded travel and parties for daily chores when his mother became bedbound, holding their family together.
This story
For over six years, two young brothers in Northern Ireland have looked after their mother as her health worsened to the point where she cannot leave bed without severe pain. The older brother took on cooking and cleaning while managing the constant anxiety of running a household on very little money. A children's charity provides them with practical support for groceries and fuel, alongside days out where they can take a break from their responsibilities.
What your brand could do
Cover the family's groceries and household fuel. Treat both brothers to a well-earned day out so they can take a break.
Where it happens
Northern Ireland
The charity
- Charity: Action For Children
- Registration number: 1097940
- Based in: Watford