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Campaign idea: Steve became a charity ambassador

Steve was running his thirteenth half marathon when his body gave out. Now he spends his time volunteering.

This story

Over more than three decades, Steve had over 60 operations on his vocal cords. While running the Great North Run in 2021, he struggled to finish and was later diagnosed with stomach cancer and sarcoma in his liver. He now manages his treatment at home with tablets and volunteers as an ambassador for the charity that supports him.

What your brand could do

Kit out Steve and Dottie for their next charity collection. Provide warm food and drinks to keep them going all day.

Where it happens

Thorne

The charity

https://www.westonpark.org.uk/

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