Campaign idea: Stella is cycling to Brighton
After surgery corrected an irregular heartbeat, Stella set out to cycle London to Brighton with her husband.
This story
In 2014, Stella underwent a successful heart procedure through the NHS to treat supraventricular tachycardia, a condition causing sudden rapid heartbeats from a faulty electrical signal. She planned to take on the London to Brighton bike ride alongside her husband to raise funds and awareness for heart research.
What your brand could do
Kit out Stella and her husband for the London to Brighton ride. Welcome them at the finish line with food and drink.
The charity
- Charity: British Heart Foundation
- Registration number: 225971
- Based in: London