Campaign idea: Stefan is going sober for October
After nearly 18 years working in hospitality, Stefan is giving up alcohol for October to improve his health.
This story
After working in the hospitality industry for almost 18 years, Stefan saw the physical and mental toll alcohol can take on people and their families. He is going sober for October to improve his own health and relationship with alcohol. His challenge is raising money for mental health charity Mind.
What your brand could do
Support Stefan's whole month off alcohol with healthy food and drink. Host a celebration with everyone backing him when October is done.
The charity
- Charity: Mind (The National Association For Mental Health)
- Registration number: 219830
- Based in: London, Cardiff