Campaign idea: Sofia wears her wigs with pride
Alopecia once made six-year-old Sofia worry. Now she teaches her school that looking different is fine and proudly wears her wigs.
This story
Six-year-old Sofia lives with alopecia and wears wigs and hats. To help people understand, she speaks openly to teachers and classmates, answers questions, and organizes school fundraisers. Her openness earned her Alopecia UK's 2026 Hannah Dennis Alopecia Awareness Award.
What your brand could do
Supply everything for Sofia's school fundraising stall and celebrate her big day with her classmates.
Where it happens
UK
The charity
- Charity: Alopecia UK
- Registration number: 1111304
- Based in: Shipley, England