Campaign idea: Sineke shares surplus food in Leicester
Sineke and her friends each chipped in fifty pounds to distribute surplus food to families across Leicester.
This story
During the pandemic, Sineke and three friends began sharing their own groceries with struggling families across Leicester. They each agreed to contribute fifty pounds to access monthly surplus deliveries, splitting the supplies into quarters to reach different parts of the city. By framing the project around stopping good food going to waste, they help parents manage tight household budgets without feeling stigmatised.
What your brand could do
Cover the monthly surplus deliveries to reach families across Leicester. Provide transport to help Sineke collect and distribute the food.
Where it happens
Leicester
The charity
- Charity: Fareshare Midlands
- Registration number: 1146847
- Based in: Wigston, England