Campaign idea: Sheila shares her days with neighbours
Before moving into an almshouse, Sheila could go a long time without seeing anyone. Now at 88, she never lacks company.
This story
Before moving into an almshouse flat, Sheila could go a long time without seeing anyone to talk to. Now 88, she is checked on every morning by a warden and spends her days with neighbours in the gardens. Each week she knits blankets for premature babies at the hospital and goes shopping with other residents.
What your brand could do
Supply all the knitting materials for Sheila and her neighbours to make blankets for the hospital. Put on tea and cake for their weekly knit and natter.
Where it happens
Dulwich
The charity
- Charity: The Dulwich Estate
- Registration number: 312751
- Based in: London, England