Campaign idea: Sharon is walking 32.5 miles
Sharon donated a kidney to Chris after watching his health decline, and now she is walking 32.5 miles to raise awareness.
This story
Sharon decided to become a living kidney donor after seeing Chris's health dwindle. They both had their operations in May, and Chris began improving immediately after receiving her kidney. Both are now back at work, and Sharon is taking on a 32.5-mile dog walking challenge throughout October to encourage organ donation.
What your brand could do
Kit out Sharon and her dog for the full 32.5-mile challenge across October. Host a celebration with Chris when the final mile is done.
The charity
- Charity: The British Kidney Patient Association
- Registration number: 270288
- Based in: Alton, England