Campaign idea: Sharon is driving an ambulance
Sharon asked for an ambulance for her 70th birthday. Now she is driving it across Europe loaded with supplies for Ukraine.
This story
For her 70th birthday, Sharon asked for an ambulance instead of jewellery or a spa day. Her husband David agreed to buy one on the condition that she drove it, packed with medical supplies, warm clothes and a mobility scooter. The journey to eastern Poland delivers the 70th ambulance sent to Ukraine through a local charity partnership.
What your brand could do
Cover fuel and travel for Sharon's entire drive across Europe, and supply warm clothes to fill the ambulance.
Where it happens
Kenilworth
The charity
- Charity: Bbc Children In Need
- Registration number: 802052
- Based in: Salford, England