Campaign idea: Sarah is championing spinal research
After her husband Paul was paralysed in 2021, Sarah joined an NHS therapy team and became an ambassador for spinal research.
This story
In 2021, Sarah's husband Paul passed out and damaged his c4 and c5 vertebrae, leaving him paralysed from the neck down. The injury completely changed their lives. Sarah went on to become an ambassador for spinal research and joined the NHS to work with the therapy team.
What your brand could do
Host Sarah and Paul for their filming day with travel, refreshments, and an accessible space to share their story.
Where it happens
UK
The charity
- Charity: International Spinal Research Trust
- Registration number: 1151015
- Based in: London, England