Campaign idea: Sarah found her independence
Sarah felt unsafe and invisible due to profound deafness until hearing dog Albert gave her privacy and independence.
This story
Sarah was born profoundly deaf and relied completely on her family to alert her to sounds, leaving her feeling isolated and constantly anxious about safety. After being matched with hearing dog Albert, he began alerting her to everyday sounds from doorbells to smoke alarms. With Albert by her side, Sarah gained the confidence to go out alone and connect with others.
What your brand could do
Kit out Albert with all the gear and essentials he needs to support Sarah's everyday independence.
Where it happens
UK
The charity
- Charity: Hearing Dogs For Deaf People
- Registration number: 293358
- Based in: Princes Risborough, England