Campaign idea: Sandra found a routine she loves
Sandra used to buy new clothes every day when her washing machine broke, but with support she built a routine she loves.
This story
When Sandra first met support worker Kirsty, she would not allow anyone into her flat. After her washing machine broke, dirty laundry piled up across her bedroom floor and Sandra began buying new clothes every day. Over several months, Kirsty helped her build trust and introduced her to a local launderette. Sandra now washes and folds her own clothes, chats with regulars and takes pride in her weekly routine.
What your brand could do
Cover Sandra's regular visits to the launderette. Provide laundry supplies to support the routine she loves.
Where it happens
UK
The charity
- Charity: The Grace Eyre Foundation
- Registration number: 1020192
- Based in: Brighton, England