Campaign idea: Sam is looking ahead to college
Diagnosed with leukaemia at age five, Sam completed years of treatment and reached ten years clear, looking ahead to college.
This story
At five years old, Sam suffered severe neck and hip pain before being diagnosed with acute lymphoblastic leukaemia in November 2013. He underwent more than three years of chemotherapy, finishing treatment in April 2017 and celebrating five years clear in 2022. Ten years on from his diagnosis, he is studying for his GCSEs, looking forward to sixth-form college, and supporting Arsenal.
What your brand could do
Host Sam for a matchday experience to celebrate ten years clear. Kit him out with the study setup he needs for college.
Where it happens
UK
The charity
- Charity: Children With Cancer Uk
- Registration number: 298405
- Based in: London, England