Campaign idea: Sabina found confidence as a mum
Sabina doubted she was enough to support her son Dion, but a seaside holiday helped them both find their confidence.
This story
Raising her three-year-old son Dion on her own after leaving a controlling partner, Sabina worried about how to support his additional needs. Dion had suspected autism, feared water, avoided crowds and struggled to express what he needed. During a five-day holiday to Bognor Regis, he went into the swimming pool, took off his shoes to play and made friends. Back home, Dion is talking more during speech therapy and Sabina feels confident in her parenting.
What your brand could do
Host Sabina and Dion's afternoon at the park with outdoor play kit and snacks for the day.
Where it happens
Bognor Regis
The charity
- Charity: Family Holiday Charity
- Registration number: 800262
- Based in: London, England