Campaign idea: Rory got the support he needed
Rory lived alone and assumed he was not eligible for support, until an adviser helped him claim the allowance he needed.
This story
Rory, an 83-year-old widower in Blaenau Gwent, is recovering from prostate cancer while managing diabetes and chronic back pain. He initially hesitated to apply for Attendance Allowance because he did not think the guidance notes applied to him. An adviser encouraged him to submit a claim, and he was awarded the higher rate, increasing his weekly income by over £100.
What your brand could do
Provide practical home aids and comforts to make Rory's daily routine easier while he recovers.
Where it happens
Blaenau Gwent
The charity
- Charity: Citizens Advice Caerphilly Blaenau Gwent
- Registration number: 1084045
- Based in: Bargoed, Wales