Campaign idea: Romaine ran to start a conversation
After two uncles received prostate cancer diagnoses in weeks, Romaine took on a month of running to urge men to talk.
This story
Romaine learned from a family group chat that his Uncle Bernard had prostate cancer and only weeks left to live. Shortly after travelling from London to Leicester to visit him, another uncle was diagnosed, just as an audition for Prostate United landed in his inbox. Learning that Black men face a one in four risk, he committed to running or walking every day in October to encourage men to talk about their health.
What your brand could do
Kit out Romaine for his whole month of runs and walks. Host a gathering at the finish line to get more men talking.
Where it happens
London
The charity
- Charity: Prostate Cancer Uk
- Registration number: 1005541
- Based in: London, England