Campaign idea: Robyn cycled 1,300 km across Europe
Robyn rejected cycling culture to ride 1,300 kilometres across Europe on a 30-kilo Dutch town bike in ordinary dresses.
This story
After injury cut short her first long ride, Robyn decided to cycle the Danube on Grazel, her heavy Dutch transport bike. Pedalling in everyday clothes and taking two months at her own pace, she covered 1,300 kilometres from Germany to Budapest. Today she lives in York, running a guesthouse and campaigning for safer cycling routes.
What your brand could do
Power Robyn's ride through York from start to finish. Host a celebration to back her campaign for safer cycling routes.
Where it happens
York
The charity
- Charity: Cyclists' Touring Club
- Registration number: 5026584