Campaign idea: Rick steps in to reverse overdoses
Rick has spent 15 years on the frontline of addiction support, stepping in to reverse fatal overdoses.
This story
Rick has worked in drug and alcohol treatment for more than 15 years, stepping in multiple times to reverse overdoses with naloxone. The first time he administered the medicine in 2015, he revived an unresponsive man who had no pulse. Alongside his colleagues, he trains police officers, pharmacists and doctor's surgery staff on how to use the medicine.
What your brand could do
Host Rick's training sessions and provide the kit for frontline workers learning to use the medicine.
Where it happens
North Lincolnshire
The charity
- Charity: We Are With You
- Registration number: 1001957
- Based in: London, England