Campaign idea: Richard is hosting one last tournament
Richard started a poker tournament to support his friend Kav. Now he wants the final event to break £100,000.
This story
In 2015, Richard and his friends set up a poker tournament called the Kav Cup to support their friend Kav following a cancer diagnosis. Over the years, the tournament has raised more than £84,000 for charities including the hospice that provided Kav with palliative care. Richard is now preparing for the tenth and final Kav Cup to push the total raised past £100,000.
What your brand could do
Host the final tournament and provide food and drinks for every player on the night.
The charity
- Charity: St Catherines Hospice (Lancashire) Limited
- Registration number: 512186
- Based in: Preston, England