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Campaign idea: Ravi plays cricket every Thursday

Ravi could not see the cricket match on television. Now he plays every Thursday and dreams of representing his country.

This story

Ravi lives with a rare inherited form of blindness called Lebers Congenital Amarousis. At eight, while his dad watched a match on television, Ravi could not see the screen but started asking about the rules and scores, quickly becoming a cricket fanatic. His dad discovered a disability cricket group three years ago, and twelve-year-old Ravi now plays every Thursday night.

What your brand could do

Provide the cricket kit Ravi needs for his Thursday sessions. Cover his travel to training across the whole season.

Where it happens

Northumberland

The charity

https://www.lordstaverners.org/

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