Campaign idea: Rachel is rebuilding her fitness
Diagnosed with bowel cancer at 33, Rachel survived lung spread and a stoma reversal, and is now rebuilding her fitness.
This story
After years of stomach symptoms, Rachel was diagnosed with bowel cancer at 33 and woke from surgery with a stoma and an unexpected hysterectomy. When the cancer spread to her lung in 2019, she had further surgery and chemotherapy, later receiving a clear scan and having her stoma reversed in 2021. Now rebuilding her fitness, she raises awareness to help other young people spot symptoms early.
What your brand could do
Kit Rachel out for her walks with Sheldon. Back her as she rebuilds her fitness and raises awareness.
Where it happens
South Wales
The charity
- Charity: Guts UK Charity
- Registration number: 1137029
- Based in: London, England