Campaign idea: Philip takes on an endurance event
Philip lost over 35kg and is taking on a demanding fitness competition to support mobile cancer care.
This story
Over 18 months, Philip lost more than 35kg while overhauling his fitness. After working with a charity that brings mobile cancer treatment to patients, he signed up for an endurance fitness event combining eight kilometres of running with eight workout stations. His goal is to finish the course in under two hours.
What your brand could do
Kit out Philip for his training and race day, and fuel him through all eight workout stations to the finish line.
Where it happens
London
The charity
- Charity: Hope For Tomorrow
- Registration number: 1094677
- Based in: First Floor