Campaign idea: Paul was handed a lifeline
Burnt out from 100-hour work weeks, Paul planned to end his life until a stranger handed him a helpline number.
This story
Paul worked 80 to 100-hour weeks in a high-pressure job until severe exhaustion led him to plan to end his life. While crossing a road on a work trip, an observant taxi driver noticed he was struggling and handed him a card for Samaritans. Paul called the number that night, found someone who listened without judgment, and made it through to the next day.
What your brand could do
Cover the travel for Paul's evening commute. Host a calm space for him to unwind and share his story.
The charity
- Charity: Samaritans
- Registration number: 219432
- Based in: Ewell, Surrey