Campaign idea: Paul fulfilled his football dream
After a fast-progressing Parkinson's diagnosis changed Paul's life, his colleagues and a charity rallied to grant his lifelong football dream.
This story
Paul was born deaf and worked on his feet for decades, routinely walking 25,000 steps a day. Around three years ago, subtle tremors and exhaustion progressed into a severe form of Parkinson's disease that has not responded to treatment. While adjusting to rapid changes in his mobility, he enrolled in a specialist clinical trial in London to help future patients.
What your brand could do
Host the full day for Paul's lifelong football dream, bringing along the colleagues who rallied round him.
Where it happens
Swindon
The charity
- Charity: Ben - Motor And Allied Trades Benevolent Fund
- Registration number: 297877
- Based in: Reading, England