Campaign idea: Pam catches trout for her neighbours
Pam waited until she was seventy to take up fly-fishing. At eighty-six, she catches trout from boats for her neighbours' dinners.
This story
Pam loved watching her father fly-fish as a child, but only took her first lesson at seventy on a local reservoir. After losing her husband and later breaking her ankle, she moved into an independent living flat in Kirby Muxloe. She now fishes regularly from boats with friends, sharing her freshly caught trout with fellow residents.
What your brand could do
Kit out Pam and her friends for their fishing trips. Host a dinner for her neighbours to share the fresh catch.
Where it happens
Kirby Muxloe
The charity
- Charity: Pilgrims' Friend Society
- Registration number: 1045920
- Based in: London, England