Campaign idea: Ollie found his smile in the surf
Ollie’s family hadn’t seen him smile for 18 months. Then he found surfing.
This story
Autistic Ollie’s anxiety had become so severe that his family had not seen him smile for 18 months. Surf therapy changed that first day in the water; three years later he still catches waves as a Surf Club member.
What your brand could do
Kit out Ollie with the surf gear he needs for his sessions. Fuel his family for a day cheering him on as he catches waves.
Where it happens
Bristol
The charity
- Charity: The Wave Project
- Registration number: 1163421
- Based in: Newquay, England