Campaign idea: Nigel sponsored a Grimsby Town match
For his 60th birthday, Nigel turned his football match sponsorship into a fundraiser for the hospice that helped his family.
This story
Nigel decided to celebrate turning 60 by supporting St Andrew's Hospice, which has helped his family and thousands of others. Together with his family, he arranged to sponsor a Grimsby Town match, handing over all the sponsorship publicity to the hospice and asking guests to donate instead of buying presents.
What your brand could do
Host the matchday celebration for Nigel and his family at the ground. Cover food and drinks for all his guests to mark his 60th.
Where it happens
Grimsby
The charity
- Charity: St Andrews Hospice Limited
- Registration number: 1011117
- Based in: Grimsby