Campaign idea: Natasha is running the London Marathon
Natasha has severe sight loss and hasn't run since she was a teenager, but she is tackling the London Marathon.
This story
Natasha has Retinitis Pigmentosa, a condition that has gradually reduced her vision to a small amount of central sight. After watching other runners with disabilities at the London Marathon, she decided to sign up for the race herself. She cannot run independently, so her son-in-law Josh is guiding her through every training mile.
What your brand could do
Kit out Natasha and Josh for every mile of training. Host their celebration when they cross the marathon finish line.
Where it happens
Kent
The charity
- Charity: Kent Association For The Blind
- Registration number: 1062354
- Based in: Maidstone, England